Does the QR code landing page need to be available in multiple languages if I export to several EU countries?

The PPWR (Regulation (EU) 2025/40) does not prescribe an explicit language requirement for the landing page of the digital product passport — however, it refers to national product labelling regulations, which continue to apply. The decisive provisions are Article 12 PPWR in conjunction with sector-specific labelling directives: consumer information must be accessible in the official language of the target market where the target audience includes end consumers. In purely B2B export (manufacturer → distributor), the requirement is less strict but not irrelevant — many national implementing laws require at least the national language for deposit, recycling, and material information.

In practical terms for the QR code data carrier (GS1 Digital Link, mandatory since 12 August 2026): the linked landing page should support language-based routing, ideally via the Accept-Language header or URL path (/de/, /fr/, /pl/, etc.). A technical minimum solution is automatic language redirection to the relevant language section, with English as a fallback. For markets such as France (Toubon Act) or Spain, the national language is a legal requirement.

For the deadline of 12 August 2026, it is advisable to cover at minimum DE + EN + the languages of all active export markets. Missing translations may be treated as a labelling deficiency and fall within the penalty provisions of the PPWR.

For a binding assessment regarding your specific target markets, please contact your local Chamber of Commerce (IHK) or a lawyer specialising in EU product law.