What's the difference from a normal QR code?

A "normal" QR code from a free tool is usually static: it holds fixed information that never changes, and nobody hosts or maintains the target. That's unsuitable for the PPWR, because the digital product passport must stay current and reliably retrievable.

A PPWR QR code is dynamic and linked to a permanently hosted, always-editable product-passport page – plus a legally sound structure, label tools and a document option. That's exactly what makes it compliance-ready.